In June 2023, GB Tyres shared news of Kenda’s refreshed brand identity and logo. Built around the message “Designed for Your Journey”, the update expressed the tyre manufacturer’s focus on quality, service and innovation.
The meaning behind the Kenda logo
Kenda described three elements in the new symbol. A check-mark shape at the top represented quality assurance and safety. An inverted V at the bottom stood for a strong foundation, while the diagonal line through the middle suggested the road ahead.
The visual identity formed part of a wider effort to communicate the brand’s values of honesty, quality, service and innovation. It connected Kenda’s product range with the many different journeys its tyres were designed to support.
A broad tyre manufacturing background
Founded in 1962 with bicycle tyres, Kenda expanded into motorcycle, specialist and automotive tyres. The original announcement highlighted applications ranging from cars and light trucks to ATVs, trailers, lawn and garden equipment and agricultural vehicles.
GB Tyres welcomed the refresh as part of its relationship with the brand. The story offered trade customers an introduction to the thinking behind Kenda’s updated appearance and its wider product background.
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